A simple process

Only one contact which means, your research manager who is directly in charge of your market research. The software you prefer will be used to process your treatments CROM-X, SAS, SPSS, SPAD…
Delays are yours.

Our fields of interventions

  • R&D on new methodology that you would develop internally
  • Consulting/method in the frame of a call for tenders
  • Recommendation for a method, a sampling mode, a questionnaire
  • Delivering of tables and/or graphs
  • Multivariate analyses and interpretation
  • Technical support to the market research reports automation

Methods

  • Tabulations (flat, cross)
  • Significance tests
  • Calculation of robustness and dispersion indicators
  • Analysis of the relationships between variables
  • Weightings
  • Recoding or missing individuals or outliers
  • Variance estimation : Anova, Manova
  • Dimension reduction (PCA, MCA)
  • Development of models (clustering, conjoint analysis, structural equation, segmentation trees, forecasting)

In market research, Socio develops the “transparent box” at the opposite of the black box. All our methods, even the most complex of them, are explained as simply as possible until you have understood everything. It’s one of our commitments.